Kia is ramping up a campaign that will lead to the unveiling of the all-new Kia K3 compact saloon, which we will come to know as the 2014 Forte in North America and the new Cerato in other overseas markets.
After the release of two drawings and a batch of teaser images earlier this week, Kia has a new promotional trick up its sleeve as it brought the K3 sedan to a mall in South Korea. The compact model is enclosed in a puzzle-like box with openings to allow by passers to catch a glimpse of the car.
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